With the Awardable Discord Bot live on your server, you can define claiming criteria for any role in your server: staff, boosters, "VIPs", the choice is yours. And it's easy to do.
You can use the integrated slash commands to create and deploy badges directly from your server. Once you've activated the command the bot will walk through through the guided workflow to upload an image and set all of your badge details, define roles or Discord events for your claiming criteria, and then your badge will be auto-magically deployed in the Awardable ecosystem.
If you have a feed channel set up to display deployed Badges or Points, your new one will appear there for your community members with qualifying roles to claim, without even leaving Discord.